“>A client is to me a mere unit, a factor in a problem.Sherlock HolmesYou can learn a lot from the client. Some 70% doesn't matter, butthat 30% will kill you."Paul J Paulson, former President, Doyle Dane BernbachThis chapter looks at the other side of the conversation: the client—thereason that a server exists in the first place. In the second quote, thepresident of the once powerful DDB&O Advertising Agency seems to be sayingthat there's some absolute minimum
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Saturday, February 9th, 2008 at 7:41 am
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