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“>To fully appreciate the implications of an e-business strategy for yourorganization, you must consider first the challenges facing you and yourcolleagues today and then think of their solutions. One of the most prevalentchallenges is fostering an ongoing dialogue with your customers about what theywant in future products. Because urgent tasks tend to squeeze out the important,this is often talked about but doesn't actually happen often enough.Bringing your customers into the de 
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