“>"In today's world, where ideas are increasingly displacing thephysical in the production of economic value, competition for reputation becomesa significant driving force, propelling our economy forward. Manufactured goodsoften can be evaluated before the completion of a transaction. Serviceproviders, on the other hand, usually can offer only theirreputations."—Alan Greenspan, Chairman of the Board of Governors, Federal ReserveSystemIn today's service driven
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