“>IntroductionIn the winter of 1999, how was a young high-tech Internet startup, withversion 1.0 of a new B2B application software product, able to gain enoughcredibility in the marketplace to attract—and do business with—itstargeted Fortune 1000 customers?The answer was threefold. First of all, the business functionality deliveredin version 1.0 had demonstrated demand in the marketplace (which isdiscussed in the next section). This at least opened the doors to interestedpar
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Thursday, February 7th, 2008 at 6:57 pm
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