Eric Petersen is the author of Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online BusinessWeb AnalyticsWeb analytics is a component of online business that has been slowly gaining momentum over the last half-dozen years, one whose time, many say, has officially come, based on Google’s acquisition of Urchin Software in 2005. In general terms, web analytics is the process of collecting data about the activities of people accessing your website (visitors)–how they found you
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Tuesday, February 5th, 2008 at 1:28 am
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